Our Story

Founders Charlotte & Sean created Super U following Charlotte’s struggles with Coeliac Disease. Superfoods made a huge impact on not just her life, but Sean’s too. They’ve now helped 1000s of people feel healthier than ever with Superfoods! To date, we’ve exceeded 25,000+ online orders and have experienced triple digit growth year on year. In 2020, we grew turnover to almost half a million pounds. And with our recent airing on BBC’s Dragons’ Den, we’re poised for a very exciting year ahead

Dragons’ Den

Charlotte & Sean have just recently appeared on the latest series of BBC’s Dragons’ Den. The brand, products and the growth of the company impressed all Dragons, leading them to receive offers off all 5 Dragons for the exact amount pitched for in the Den.